Conscious Consumption with Founder and CEO of Strong Roots, Sam Dennigan

We’re Back for Off Mute Season 2! This week, Zach and Obele are joined by founder and CEO of vegan CPG brand Strong Roots, Sam Dennigan. Sam keeps Obele and Zach on their toes, talking satirical marketing, the importance of agriculture and sharing bold predictions including a future with no stores, and the wild card prediction of food evolving to be entirely in pill form. [02:18] Obele kicks things off with our word association game, asking Sam his thoughts on diet culture, which reminds Sam of the Cauliflower Hashbrown Diet, a campaign Strong Roots launched at the beginning of the year as a satirical look into the annual influx of resolution based healthy eating. [09:13] Zach and Sam dive into what it means to be CEO and the differences in corporate hierarchy dynamics between Europe and North America. [14:05] Sam emphasizes the importance of food as function as our relationships with mealtimes and food as a group activity decreases as our world gets busier [22:03] Sam discusses Strong Roots’ plans for expansion and the journey they took to innovate and expand transatlantically. [36:51] Finally Sam goes Off Mute and challenges Zach and Obele to explain how Tinuiti as an organization sees themselves as responsible for the future of media. People and Companies We Mentioned in the Show Sam Dennigan was our guest today. Learn more about vegan food start-up Strong Roots. Check out the Cauliflower Hash Brown Diet Hear more of Obele and Zach’s Off Mute musings on twitter @FreshyOB @zamorrison Episode Length: 44:35