Spotlight Series | Supercharging A Retail Media Network With Accelerate360 CDO Liz Roche

Omni Talk Retail - A podcast by Omni Talk Retail

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In this latest episode of the Omni Talk Retail Spotlight Series, Accelerate360's Chief Data Officer Liz Roche joins Chris Walton and Anne Mezzenga to discuss the keys to differentiating content across a Retail Media Network. Together the three of them discuss: - How to unlock additional advertising inventory in one's Retail Media Network - A first-party data approach to content creation - And why "content authority" will always win out in the long-run Music by hooksounds.com *Sponsored Content*