Pop-Tarts 2024 Gold Effie Pop-Tartigans social hit

On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays

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Business

This socially rooted campaign won for influencer marketing. We're joined by Jenny Lindquist of Kellanova and Mathew Clay of Weber Shandwick. Thanks to the Effies for supporting this episode. You can see the work one our website at onstrategyshowcase.com.