The inside story behind McDonald's global "As Featured In" campaign from W+K

On Strategy Showcase - A podcast by Fergus O’Carroll

Categories:

Business

This time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order.  The new "As Featured In" campaign rolls out across 100 markets. We talk with Global Managing Director, Brandon Pracht and Global Strategy Director, Tass Tsitsopoulos, both of W+K, NY.