The stories behind Bailey's, Ciroc and Tanqueray from the man who created them
On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays
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David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode.
