Fanocracy: What is it and what does it mean? With author David Meerman Scott

On Top of PR with Jason Mudd - A podcast by Jason Mudd, Axia Public Relations - Mondays

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Business

Send us a textOur episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies’ marketing strategies.Five things you’ll learn from this episode:How to build fans and customersThe science behind why free things make loyal customersWhy we are fans of thingsThe importance of video for your businessWhy pas...