How to be a great Chief Marketing Officer with Mercer Island Group’s Steve Boehler

On Top of PR with Jason Mudd - A podcast by Jason Mudd, Axia Public Relations - Mondays

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Send us a textOur episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.Five things you’ll learn from this episode:Why delegation is important for a CMO.What to do before you cut the cord on an old agency or hire a new one.How to manage an already small budget for the best results.How to be ready for the role of CMO.Habits to establish in order to be a successful CMO.Quotables“And so at any given moment in time, it’s ...