The power of PR measurement with Katie Delahaye Paine

On Top of PR with Jason Mudd - A podcast by Jason Mudd, Axia Public Relations - Mondays

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Send us a textOur episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Five things you’ll learn from this episode:The power of PR measurementWhy PR measurement is importantHow to start measuring PRThe future of PR measurementThe role of measurement in corporate social responsibility and corporate...