What journalists want from your media pitch
On Top of PR with Jason Mudd - A podcast by Jason Mudd, Axia Public Relations - Mondays
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Send us a textCrafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode:What doesn’t help your pitchesFollowing up — NOGASUse the phone to tell your storyExclusive/advance/embargo — know the difference Key elements to a good pitch Quotables“Great sales is about helping, not about sales. Great media relations is about helping a reporter uncover a news story that's valuable and interesting that they didn't...