Adam Morgan: What Tom Ford, Nike, and monsters can teach us about brand building

In Episode #31, Ross is joined by the man who literally wrote the book on challenger brands — Adam Morgan. Adam is the founder of international brand consultancy eatbigfish, the world’s leading expert on Challenger Brands. He’s written four books, each of which detail inspiration and frameworks for ambitious challengers. Ross and Adam get into what real collaboration means and its potential, why you should worry less about your competitors and more about the difference you make in the world, and how constraints help us build braver brands.