Jessie McGuire: What are the limits of branding?

In Episode #54, Ross is joined by Jessie McGuire, Managing Director at brand design studio ThoughtMatter. Jessie leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits. Ross and Jessie discuss the limits of branding, how designers should be thinking about their work, and why not all brands need to be ‘conscious’.