Rasmus Wängelin: Spotify – Global campaigns with local nuance (+ the story of Spotify Wrapped)

Rasmus Wängelin, Spotify's Global Head of Brand Design, joins Ross in Episode #52. In his role at Spotify, Rasmus leads a team of designers, art directors, and design directors to spearhead Spotify’s brand and marketing design initiatives globally. Since joining in 2016, the Spotify in-house team has been recognized as “In-house agency of the year” 4 times — 18’(Ad-Age) & 19’ 20’ 21’(ADC). His work has been globally recognized and awarded by Cannes Lions, One Show, Art Directors Club, D&AD, and more. Ross and Rasmus discuss the continued success of Wrapped, how Spotify delivers nuanced campaigns at scale, and how they've avoided falling into the product-first trap to balance both brand and product needs.