Uno De Waal - Brand Credibility - To Build or to Rent?

In Episode #11 of OneMoreQuestion Uno De Waal, owner and publisher of Between 10 and 5, speaks to us about brand credibility and collaborations between brands and creatives, whether they’re established or up-and-comers. Between 10 and 5 is South Africa's largest online creative showcase. Under Uno’s guidance, it has won multiple awards and been recognised as one of South Africa’s 15 most influential blogs. A3E, their Artist Acceleration and Exposure program, aims to help up-and-coming artists accelerate their careers by connecting them with brands looking for creatives with which to partner. Uno gave us a look into whether brands should rent or build credibility, how brands should approach collaborations with creatives, and how purpose and authenticity build credibility and strong brand communities.