Putting social back in social media

Many companies use social channels to push their campaigns. But to be truly successful and effective requires more than broadcasting. It requires an engaged online community and a thoughtful content strategy. Above all, it needs enthusiastic team members - since they are the true voice of your brand. Relationships still matter, and this is especially true for conversations carried out on digital platforms.In this new episode of One Voice, as Theo and Bradley chat with Danielle Guzman, Global Head of Media & Content at Mercer, a thought leader, and an influential voice on social media known for her authenticity. Tune in for an inspirational discussion on using technology to enable human conversations. Hosted on Acast. See acast.com/privacy for more information.