How to start and grow an eCommerce business (with Sarah Latham)

In this episode, I talk to small business owner Sarah Latham who I met back in 2019 when she looking to transition her natural dog treat business from a Facebook Page to a website. She talks about the process of setting up and growing her business over the past 18 months and what it has taken for her to do that.I met Sarah just at the point she had decided to build her website and we talk about why she decided on WordPress as opposed to any other platform.I also find out how she managed to grow her business whilst holding down a full-time job and what process she had to go through to decide to leave that world behind.If you have been thinking about how to grow a passion business, like Sarah has (she has 6 dogs!) then this podcast will provide the inspiration that you need.SHOW NOTES00:00 Intro from me about Sarah and how I met her02:52 Welcome Sarah03:31 How Sarah got started selling dog treats06:32 How having background in retail helped Sarah understand what it takes to run a business09:50 When just having a Facebook Page become too much13:09 How being innovative with product creation helped Sarah move to the next level in her business14:38 Why Sarah decided to take part in my website build course back in 201918:16 WordPress all the way!19:56 Being innovative with emails20:48 How Sarah got to her first 100 subscribers23:11 Making blog posts interesting25:02 PR success and being featured in local newspapers26:29 Taking the business from side hustle to full time31:22 What Sarah think her businesses "secret sauce" is32:50 The day to day management of the business and what that looks like 35:02 The challenges of h running your own business36:34 How to keep the work-life balance38:19 Why Sarah loves being part of the Supercharge Your Website Membership45:09 Final thoughts46:20 Come and join us on Clubhouse!