How to use Facebook Ads to drive traffic to your website

When done properly, Facebook Ads can be extremely valuable for driving traffic to your website.Aside from providing detailed ways to reach your ideal customers based on their behaviour on your website, it can also give you an audience based on engagement with your Facebook Page, and their age, gender, and location.Facebook knows so much about it’s users that it can detect if a user is more likely to click an ad, or view a video and will show an ad with the right objective.If you have website traffic and are not running retargeting ads of any kind (even despite the dreaded "ios14 update"), there’s a good chance you’re missing out on potential sales.In this episode I will cover the basics of how to get started with Facebook Ads and why I think it's an important staple of any small business marketing activity. This is ideal for you if you've dabbled before and decided "not for me". I'll explain what you might have done wrong and give you some tips and tricks to go away with and experiment again!