#2: How to Create and Market Your Content on a Shoestring Budget

The focus of today's podcast episode is content marketing, and specifically how to do it on a shoestring budget. Because we're all so busy, consistently creating content is a challenge and is often an afterthought -- something we'll do when we "have more time." However, in the same way that paying bills and answering email is a priority in order to keep your business alive, so is content marketing. Few people survive in today's fierce online world if they don't continually produce unique content!