#36: 3 Keys to Understanding Your Audience to Increase Sales with Pam Hendrickson

Pam Hendrickson joins me to discuss cultivating relationships and how to understand your target market. Pam and I go WAY back. We joke that we spent more time together during certain seasons than we did with our husbands! When facing flagging sales, the turning point for her was when she learned how to give her customers what they want, and in this episode, we dive in deep about how to do that.