#56: How to Create Content to Attract Your Target Market

There are two kinds of content in this world: content that attracts and content that sells. It's easy to spend all your time and effort focusing on the second part. Eyes on the prize, right? And believe me, I want you focused on that end result. But it's crucial to remember that the end result needs a strong beginning. In other words, you'll never get to that sale if you haven't attracted the people who want to buy your product! Today is all about the first half of the sales equation.