#65: Selling Yourself--The Art of a Winning 'About Page' with Melissa Cassera

For busy entrepreneurs, the About page of a website is one of the easiest to put off. We’re taught never to brag about ourselves…so it feels pretty strange to suddenly write a whole page about why your customers should think you’re so great! That’s why I’m so happy to introduce you to Melissa Cassera. She’s a publicity expert, and if you read her own About page, you can see that she is an expert on how to write about yourself in a way that comes out warm, genuine and authentically irresistible