#67: Should You Narrow Your Niche?

Do you ever find yourself in the middle of a challenge with your business and wondering, “How did I get here…again?!” I spoke with Nathalie Lussier, world-class digital strategist and email building expert, about this problem that confronts all of us: how to understand the recurring patterns in our business. Not only does she give some sage advice on how to deal with these patterns, but she shows how embracing them can actually help you build your business by narrowing your niche.