#92: Facebook Ad Targeting 101

Some of you by now have become really good at Facebook ad targeting. But if you're still struggling to nail your Facebook ad strategy, or if you're just getting started in this world, this episode is most definitely for you. I work with a lot of business students who are just getting started with Facebook ads or have been dabbling in ads for a while without seeing much success. The number one mistake I see them making is targeting the wrong people.