Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?

OOH Insider: Navigating DOOH/OOH for brands and publishers - A podcast by Tim Rowe

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Have feedback or a question? Text us!Ian Dallimore is back!With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?Will Outdoor advertising and billboards thrive or dive?Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down:✅ How to position OOH amidst the changing climate✅ The importance ...