Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?

Ian Dallimore is back! With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted? Will Outdoor advertising and billboards thrive or dive? Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down: ✅ How to position OOH amidst the changing climate ✅ The importance of static #billboards in the...