Programmatic 101 w/ Adam Malone of Screenverse (Part 2!)

On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home. Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels. Takeaways Media owners should utilize direct sales through the existing channels and programmatic tools to sell their inventory.Make your inventory available du...