Place-based Marketing w/ Mary Perrella

Vengo Labs is a place-based media leader in DOOH. They are on a mission to deliver their inventory everywhere buyers are. On this episode of OOH Insider, Mary Perrella, VP of Media and Marketing at Vengo Labs, chats about the role of place-based media within the marketing industry. Takeaways Place-based media is contextual to the environment and audience experience. This is a perfect place to make an emotional connection.Out-of-home is more than billboards. It is any moment when a perso...