Episode 098 - Answering 'What is Programmatic DOOH?', Once And For All!

Have feedback or a question? Text us!It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs.DOOHx is an online learning platform for all things digital out-of-home and programmatic digital out-of-home.Takeaways Programmatic OOH is the automated trading of inventory. Inventory is more accessible and highly targeted. It is an...