The Las Vegas Deep Dive with Jeremie Watkins, CEO of Spotlight Outdoor

Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip.Spotlight Outdoor Advertising is an enterprise leader in out-of-home advertising. They specialize in creating immersive experiences with their exclusive inventory on the Las Vegas Strip.Takeaways Mobile billboard trucks yield less out-of-home waste. Advertisers only pay for the time that their ad is on the road. As a result, brands are able to hyper-target audiences by bringing their message directly in front of them.Clark County, Las Vegas was the first US municipality to create a mobile billboard ordinance. The ordinance dictates the number of trucks allowed on the road as well as safety and insurance guidelines. Spotlight Outdoor Advertising focuses on unique out-of-home advertising on the Las Vegas Strip. They recently acquired the unit at Lids Digital Spectacular. This one-of-a-kind unit allows advertisers to create 3D, memorable experiences for audiences.Brands on the Vegas Strip look to create memorable moments in tourist journeys. Investing in an experience for audiences transforms advertisements into micro-moments within a buyer’s journey.When ooh advertising in Vegas, be mindful of location. For example, look at the route conventioneers will take from the airport to a convention center or where they will be going when not at a conference.LinksLinkedIn: https://www.linkedin.com/in/jeremiewatkins/Spotlight Outdoor Advertising: https://www.spotlightoutdoorads.com/Phone: (702) 210-7750Instagram: spotlightoutdooradsPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

Om Podcasten

Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.