OOH Insider - Episode 013 - Can you generate leads from billboards for $1 a day?

The value of a business' database may very well be the entire value of a company. "That's ludicrous!" you may say. "Is it?" may say I. If every piece of your business was suddenly gone and you needed to restart, what would you need first? A computer? A truck? How would you pay for it? Your money was a piece of your business so consider that gone too. Well, I know where I'd start. I'd start right where I left off, with people who have already spent money with me and with people ...