OOH Insider - Episode 015 - Bud Torcom, Founder of Habit Hot Sauce and Mazama Media

What does it mean to be 'authentic'? No, serious question here. What does it mean? To some, being 'authentic' is the mirage we create for superficial consumption. You know the ones, where everything seems to just be going right for them. Shoot, social media has all but incentivized it but deep down you know that something about it is just...'off'. For Bud Torcom, being authentic means just being himself. It's getting past the fear of judgement to a place where you can explore parts of you...