OOH Insider - Episode 021 - Brian Rappaport, Founder of Quan Media Group

Target audience insight has never been more powerful. Not only are we able to understand the likes, dislikes and real-world behavior of our best customers but we can also determine what makes them all uniquely similar so that we know how to acquire MORE "best customers". Brian Rappaport has helped some of the biggest Direct to Consumer (D2C) brands scale from start up to blue chip. Have you ever wondered how these household brands do it? Have you ever wonderedhow they seem to explod...