OOH Insider - Episode 025 - John Laramie, CEO of Project X (formerly ADStruc)

John Laramie is a tech guy. He started out like most entrepreneurs, pursuing the passion of a side hustle thru which he found a love for out of home advertising. As with falling in love does, it was not without challenges. A fragmented industry left the execution, shall we say, "clunky" and "clunky" is not something that a tech startup entrepreneur is going to tolerate. So, John set to work, developing ADStruc - a platform for ad agencies to use to simplify (and make smarter) the typical o...