OOH Insider - Episode 028 - David Title, CEO of Bravo Media

As the conversation grows around the 'hyperlocal' concept, how will brands approach creating content? Surely as intimate an opportunity as it is to be a PART of a community you wouldn't just throw-up any old creative. Well, hopefully not anyway. There will be campaigns that deploy the same multi-market, cookie cutter creative and then there will be campaigns that amaze us. Campaigns that bend the suggestion of reality. Campaigns that...create conversations. At the end of the day, Out of H...