The Evolution of Programmatic DOOH: Beyond Planning and Buying with Brooke Ermogenis, Founder of doohx.io

In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies in navigating the fast-paced world of programmatic. We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for offline media, at large.See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67QBe sure to check out the new look and app of doohx.io here: https://www.doohx.io/And you can email [email protected] to get in touch directly.Key Moments00:04:28 Programmatic DOOH as a growth lever for brands and publishers.00:07:33 How OOH is evolving into a content platform.00:10:31 The Power of RTB - Real-Time Broadcast > Bidding 00:12:06 How To Measure OOH Advertising00:16:08 Celebrating the Creatives. 00:20:59 Global education platform launching app 9/12Learn more about the guest here : https://www.theoohinsider.com/guests/brooke-ermogenis/Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/