The Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀

Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth?In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this revision was a profit warning by social media company Snapchat.The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses. Tim highlights how the COVID-19 pandemic has impacted the advertising landscape, with the cost to acquire customers digitally rising and lockdowns causing a flood of money into the internet. As a result, Moffett-Nathanson has lowered its long-term online ad growth forecast by 33%, from 18.5% to 12.5% - find out what it means for your media sales team.[00:01:07] Lowering long-term ad forecast.[00:03:42] The long tail revenue.[00:07:18] Programmatic as a bad deal.[00:11:14] Local regional sales strategy.[00:14:29] Laggy comment section on LinkedIn.Full episode at  https://www.theoohinsider.com/thelongtail Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/