Friday lunchtime lecture: Capitalising on open banking

Open Banking will introduce a new level of competition, one for the attention of banking customers. In a world where customers can get their banking data analysed anywhere, why would they choose their bank? Jamie from Bud will share insights and practical product information on how to deliver more value to customers and compete in this new world. This talk is useful for anyone responsibly for open banking strategies, innovation departments and banks, or anyone looking to take advantage of new data sets, in transactional data, and offering their customers financial services. Bud is the financial network, connecting over 70 fintech and financial services into one platform. Banks leverage Bud’s marketplace and aggregation tools to offer new experiences to their customers. About the speaker Jamie Campbell's main focus is on increasing awareness of Bud and its partners. As one of the first employees at the company he has helped build a strong customer base and has helped develop new banking relationships. He is also a faculty member of the Finance Innovation Lab’s fellowship programme. Before Bud, Jamie worked in Advertising as a strategist for clients such as Coca-cola, Heineken and SSE.