E042: January Performance, International Thoughts, Sean's Challenge, Conditioning Customers & More

00:00 January Performance 03:06 International Expansion 06:23 Competitor Challenges 11:31 The Rise and Fall of Brands 19:01 Surprising January Results 22:03 International Market Opportunities 32:00 Inventory Shortage 38:54 Scaling and Customization Challenges 39:28 Using Pre-Orders to Manage Demand 40:13 Scarcity as an Asset 41:46 Expanding to International Markets 42:16 Leveraging Scarcity for Higher Margins 45:13 Conditioning Customers to Act Quickly Summary: The conversation covers the performance of the Operators in January, the challenges and opportunities of international expansion, the rise and fall of brands, surprising January results, international market opportunities, and an inventory shortage problem. In this conversation, the Operators discuss various strategies for managing demand and scaling a business. They explore the challenges of scaling custom products, the use of pre-orders to control inventory, and the benefits of scarcity as a marketing tool. They also touch on expanding to international markets and the importance of conditioning customers to act quickly. They also help solve a challenge for Sean. Operators Exclusive Slack:https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message