E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.

00:00 Ridge Retreat 03:12 Off-Site Team Building 06:08 Challenges of Hosting Retreats 07:36 New Product Launch: Hexclad Pizza Steel 11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness 15:21 Actionable Insights from Brand Awareness Data 20:59 Awareness vs Competitors 25:11 The Size of the Market 29:14 Expanding the TAM 31:05 Brand Awareness vs Brand Affinity 33:01 Building Market Share Regionally 35:24 The Importance of Household Penetration 36:19 Creating Organic Demand and Network Effects 41:21 The Rising Cost of Advertising 44:22 The Limitations of Market Share 51:10 Failure as a Learning Experience Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message