E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy

02:00 Preparing for Father's Day 07:14 Content Planning and Pricing Strategy 11:11 Media Mix and Channel Activation 29:45 Channel Diversification and Crop Rotation 32:39 Initial Wins and Marketing Strategy 33:36 Challenges with Meta Platforms 35:09 Identifying Issues and Taking Action 36:08 Reallocating Budgets and Measuring Incremental Lift 38:47 The Importance of CPM and Channel Diversification 44:12 Building Redundancy and Expanding Product Categories 51:07 Creating Artificial Newness and Leveraging Influencers 52:19 The Importance of Off-Platform Metrics and International Markets Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message