Buying Groups as an Extension of ABM with Alice Walker and Christine Maxey

Text us your thoughts on the episode or the show! Unlock the secrets to transforming your sales and marketing strategies with insights from Alice Walker and Christine Maxey of Lean Data. Discover how the introduction of buying groups is not only reshaping traditional methods but also elevating the collaboration between marketing and sales teams. This episode promises to equip you with a balanced approach that enhances your understanding of key decision-makers within target accounts, bridging ...