Creating Personalized Portfolios to Attract and Retain Clients with Orion's Andrew Rosenberger

Creating personalized investment portfolios tailored to individual clients' unique needs and preferences has gained traction in the financial industry in recent years. As investors become increasingly savvy and demand more control over their investments, traditional approaches to portfolio management are no longer enough. Custom indexing is a powerful strategy that financial advisors can use to differentiate themselves and build stronger, more loyal client relationships. In this episode, Rusty and Robyn talk with Andrew Rosenberger, Head of Custom Indexing at Orion. In this role, Andrew oversees the management and monitoring of all investments under Orion's custom indexing offering. He is focused on delivering tax-optimized solutions to help financial advisors build customized client portfolios, emphasizing tax efficiency and tax transitions. Before joining Orion, Andrew served as a Senior Portfolio Manager for Brinker Capital's Wealth Advisory Team, where he was responsible for portfolio management, strategy planning, and communication of multi-asset class portfolios for high net-worth clients and institutions. Recognizing that custom indexing solutions are an effective means for financial advisors to solve clients' complex problems, Andrew talks about why custom indexing has gained popularity over the past few years, how it differs from other solutions, and why it works for investors. Key Takeaways [03:47] - A brief history of Andrew's career in wealth management. [06:34] - How custom indexing differs from direct indexing. [07:42] - What clients gain from custom indexing. [11:16] - What makes tax harvesting a value-add for clients. [13:34] - Why custom indexing isn't right for all investors. [15:17] - A few examples of custom indexing being used successfully. [18:47] - Why direct indexing has gained popularity over the past few years. [22:14] - The biggest challenges direct indexing faces in the future. [23:32] - What investors are most concerned about with custom indexing. [24:51] - How custom indexing affects active management. [26:36] - Andrew's favorite investment idea. [30:00] - How Andrew maintains his ability to perform at a high level. [32:30] - Andrew's recommendation for content. Quotes [19:28] - "Many asset managers left out of the ETF renaissance are looking at direct indexing as a way where they don't have to be just a commoditized ETF but can now add some value to a client." ~ Andrew Rosenberger [25:22] - At Orion, we're trying to help change the narrative that custom indexing is just another version of an ETF that we have to compete against, but rather as a partnership." ~ Andrew Rosenberger [26:23] - "As we continue evolving the custom indexing narrative, people will think of it more as a technology rather than a replacement or substitute for traditional active managers." ~ Andrew Rosenberger Links  Andrew Rosenberger on LinkedIn Misirlou by Dick Dale Brinker Capital Stephen Wolfram What Is ChatGPT Doing… and Why Does It Work? Orion Custom Indexing Connect with our hosts Rusty Vanneman Robyn Murray Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts 0739-OPS-3/14/2023