Bark & Jack on winning Youtube with integrity, Rolex Explorers and the subtle art of click-bait

Like many people in the watch media, Adrian fell into it following a passion. That passion led to Bark & Jack, one of the most popular watch channels on YouTube, with 93K subscribers who appreciate Adrian’s laid-back, low-BS approach to watches. We chatted to Adrian about what it’s *really* like to be a big-shot YouTuber, the reality of Rolex content and grind of traffic and the algorithm, and why Adrian tries not to play that game. SHOWNOTES: https://www.otpodcast.com.au/show-notes/s1e14