Ep 83 - Paid to Prosper: Maximizing Your Marketing Budget with Paid Advertising with Jackie Ellis

Should you start paying for ads?We’ve all seen them, we’ve clicked on them, but will they work in YOUR OT business?Let’s face it - you’d use them, if you could be clear on a) how they’re different than organic marketing b) what type of strategy you should use and c) if they work! Because, you don’t want to be left in the dust.And, as an OT you are the master of keeping your expenses down - but giving in services, trying to connect with MD offices and meeting with other health care practitioners for marketing leads takes a ton of time and hustle.What’s the cost of paid advertising, how do I run them and is it worth all the fuss for an OT?Listen to this episode to find out more with our guest, marketing and paid ad specialist, Jackie Ellis!