Ep 93 - Create a Moat, Not Just a Niche, to Ensure Long-Term Success with Corey Hiben

Today we're talking about all things niche!Many of my clients who are on the Road to 100K, are starting to feel the pressure of competition. One of them said, "Trish, you're never going to believe it. Somebody just opened a pelvic health clinic down the street from me in my town. Oh no!" Is this the time to flip out and feel like your new biz is doomed to fail? The answer is in niching down. And, before you think “not another discussion about niche,” our next guest might surprise you. He's all about building a moat around your niche. Which is a new way of thinking about your competition. Today, our guest is Corey Hiben, an OT and marketing and business expert. In his work and on his podcast “The Health Hustle,” he talks to all sorts of health and fitness experts and has learned some valuable lessons along the way. On today’s episode, we jump further into:3 key factors to building a “moat” around your niche and how crucial  it is when it comes to setting yourself apart from the competition Corey’s experience building a strong community and networkJust how important consistency, trust, and community are in establishing SUCCESS in your businessCan’t wait for you to hear just what all Corey has to share with you today! Where you can find more on Corey Hiben:Check out his WebsiteFind him on Instagram and Facebook On LinkedInTo book a Discovery call with Trish, please use the link below: https://hello.dubsado.com/public/form/view/6023168ed40ec0be36bfd501