S2 E18 - Defining Your Ideal Client with Darcie Jaremey

This episode is a must-listen for every OT business owner - no matter your setting or stage of business growth. This week, we discuss how to identify your ideal client avatar, and research them to create a thriving business you love.  Darcie Jaremey MSc CPE of ErgonomicsHelp.com joins me on OTs Get Paid to share her wealth of knowledge and passion on ideal clients and messaging for success.  Here’s a bit of what you’ll learn in this episode:  What is an ideal client avatar and how to create yours.  How to research your ideal client’s problems and how they talk about these problems.  How to use these details to refine your messaging and increase your sales!   Researching your ideal client and putting their words into your messaging attracts the clients who need your services and allows you to sell them solutions to their problems.  “You could be the best thing in the world since sliced bread, but if they don’t know you exist, it’s useless.” -Darcie  This circles back to a concept we believe strongly at OTs Get Paid – Sales don’t have to be sleazy!  Darcie also shares how she realized it was time to niche down and stop doing ALL the things in her business. If you’re still doing everything, this episode will give you the perspective shift you need to deliver better services with less exhaustion – and earn more at the same time!How to connect with Darcie:  Website: Ergonomics Help Podcast: The Business of Ergonomics Podcast Instagram: Darcie_Ergonomics More resources: https://www.trishwilliamsconsulting.ca/podcast-resources Do you love today's episode?  Please leave us a review on Apple or Spotify podcasts. It would mean the world to us.  Share it with a friend.