S2 E25 - What Makes You Different - And Why It Matters

What makes your OT business so unique and valuable that your clients stick like glue and refer their friends?FYI, this can’t be your answer:“We provide individualized service and really care for our clients.”Womp Womp.I’m just telling you straight.All OTs are caring and individualized – that’s not what makes you special.You need to dig deeper – because I am utterly certain there’s something more that turns your clients into lifetime fans.This week’s OTs Get Paid podcast gives you a framework and clear steps to clarify the ACTUAL unique value of your OT business.Listen now, and share the love with a friend!Podcast resources and links: www.trishwilliamsconsulting.ca/podcast-resources