How we care for textiles - or most of the time not

Have you ever thought of your laundry strategy? We often talk about the consequences of fast fashion and consumption behaviors when we raise issues of environmental impact. But what about the impact from all the garment that needs to be washed? Did you know that only 7% of an average laundry bag needs washing? What do you do with all clothes that can’t be washed properly today? What part can biotechnology play in creating a more sustainable fashion industry? In this episode the team behind Pure Effect reveals the hidden truth about traditional washing and dry-cleaning. Together with textile professor Vincent Nierstrasz they explore alternative ways for cleaning in the future (and in space) and discuss how we can use microorganisms as resource-efficient technology for changing some of our most programed washing habits. Pure Effect introduces the next generation of garment care and interior cleaning. By using nature's own cleaners, microorganisms, they inspire an easy, conscious lifestyle. With their mantra Less washing and less cleaning - they want to make the materials we love last longer and reduce climate footprint. Microorganisms are a vital part of human health and our ecosystem, hence Pure Effect has developed microbial cleaning for garments and interiors, based on the understanding of the microbial world we live in. Learn more and continue the conversation on Instagram and through the newsletter on pureeffectsweden.com - make bacteria care for you Vincent Nierstrasz is a professor in Textile Materials Technology at the Swedish School of Textiles at the University of Borås since November 2011. His research focuses on surface modification and surface functionalization of textile materials for production functional and smart textiles (via e.g. catalysis, biocatalysis, coating, printing, 3D printing, inkjet), textile and polymer biotechnology. Prof. dr. ir. Nierstrasz was previously appointed at Ghent University in Belgium as senior researcher and Marie Curie fellow, he holds a PhD degree from Delft University of Technology and is also a foreign member of the Royal Holland Society of Sciences and Humanities (KHMW).