OOO with Asya Varetsa

Asya Varetsa, former fashion editor of ELLE Russia and co-founder of Sleeper, the sleepwear brand making it acceptable to wear homewear as streetwear, discusses the evolution of her brand, from production to process, while chatting about the shift in which women dress today and what it was like to start a brand from scratch with no investors, just $2,000.