#91 Alexandra Zatarain of Eight Sleep: My Favorite Books, Tools, Habits, and More | 20 Minute Playbook

In Episode #91, we deconstruct Alexandra Zatarain's peak performance playbook—from her favorite book to the tiny habit that's had the biggest impact on her life. Alexandra Zatarain is the Co-Founder and VP of Brand and Marketing at Eight Sleep. We cover focusing on the message, sleep routines, and the highs and lows of being a founder. “I think that ultimately the definition [of success] for me is this idea that you know, and you feel, and you set for yourself a bar of what your potential is, and you will feel successful when you feel that you are utilizing your full potential and that you're utilizing it not just for yourself, but for the benefits of others, too.” – Alexandra Zatarain  EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/alexandra-zatarain-eight-sleep-playbook-show-notes  FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/alexandra-zatarain-eight-sleep-playbook-transcript  CHAPTERS In this episode, we deconstruct Alexandra Zatarain's peak performance playbook—from her favorite book to the tiny habit that's had the biggest impact on her life. In it we cover: (00:00:00) – Introduction (00:01:07) - Alexandra's sleep routine (00:05:55) - The highs and lows of working on a product for eight years (00:08:13) - Advice for founders (00:08:53) - Focusing on the message and being outside your comfort zone (00:13:41) - Daily routines of sleep, exercise, and sun exposure (00:15:38) - How Alexandra's Mexican upbringing affects her life as a founder (00:17:55) - Shoe Dog and The Score Takes Care of Itself (00:19:11) - Pursuing the expansion of your potential and the importance of good health ABOUT GUEST Alexandra Zatarain is Co-Founder and VP of Brand and Marketing at Eight Sleep. Alexandra grew up in Tijuana, Mexico, before coming to the United States and eventually founding Eight Sleep with co-founders Matteo and Massimo. In this episode, we explore Alexandra's nightly sleep routine as well as her favorite books, daily routine, superpower, and so much more. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner Learn more about your ad choices. Visit megaphone.fm/adchoices