#158 Pricing Effectively Based On Your Efficiency

Join John and Jack as they break down the do’s and don’ts of strategic pricing and why gross profit matters more than gross margin. They’ll also chat about handling discounts, boosting inside sales, and training your team to hit those numbers. Plus, hear about their crazy year-over-year growth and their open book management style. Tune in for some real talk on making your service business thrive! Wilson Companies just wrapped up the year in the low $20M range, and they couldn’t be more pumpe...