Andreea Stefan on Driving a 250% ARR Growth from Planable's Organic Content & SEO Strategy

In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform. Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @ Planable.io [http://planable.io/]. In the last 2 years at Planable, her focus has been building their topical authority from the ground up, setting up a healthy SEO foundation, and scaling content production without sacrificing quality. They started this year with 30,000 monthly organic visits, and they're now at 80,000+. They've doubled the number of revenue-generating blog posts, and they've seen a 250% increase in ARR from organic traffic. We discussed the approach Andreea took in driving a 250% increase in ARR and doubling organic traffic to Planable's website by focusing on a thorough SEO foundation and effectively strategizing content.  We covered several pivotal components of their strategy, such as:  * Content pruning * Proper keyword and persona research * Creating detailed content briefs * Leveraging AI but also capitalizing on expert opinions for a unique content touch * And collaborative efforts among freelance writers and in-house team. With their focus on quality over quantity and a spectrum of content that caters to the different stages of their customers' journey, Planable has created a recipe for a winning organic strategy. -- Links: https://www.linkedin.com/in/andreea-stefan/ https://planable.io/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Intro 03:14 Busting SEO Myths: The Power of Internal Linking 07:44 The Importance of High-Converting Blog Posts 09:48 The secret behind Planable's Organic SEO Growth 11:35 The Process of Content Pruning and Refreshing/ 20:31 Building a Comprehensive Keyword Mapping & Persona Research 23:00 Introducing Planable: A Content Collaboration Tool 28:28 The Content Editorial Calendar 30:27 The Art of Keyword Research and Intent 33:51 How to Write Successful Content Briefs 37:40 The Impact of AI on Content Creation 42:05 Planable's Content Promotion Strategy